A few months back, pre-BRC, I spent a day in Tahoe shooting production stills and promotional photos for Hotels.com and Ruder Finn. They were making a commercial with extreme sports star and high-flying daredevil JT Holmes. Holmes, who worked as a stuntman on Transformers 3, is a Tahoe resident. The commercial was a real-life take on this animated ad promoting their new mobile booking application.
As you can see in the YouTube video, JT proved you could actually book a hotel room in free-fall with the app. And although I've never tried that, I did use the app the last time I stayed in Las Vegas. It's pretty cool.
Here are a few of the "behind the scenes" shots from that day.